Nassim El Qochairi, 📍Dubai

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Nassim El Qochairi, 📍Dubai

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Arabica Morocoo

Content creation

Objective: Showcase Arabica Morocco as the heart of premium Moroccan coffee culture through authentic, community-driven content.

Challenge:

  • Competing in a crowded F&B market.

  • Merging Moroccan heritage with modern appeal.

  • Growing organically with minimal ads.

Solution:

  • UGC Focus: Highlighted real moments from customers enjoying Arabica products.

  • Social Media Content: Crafted simple, engaging visuals and stories centered around the product experience.

Results:

  • 5M+ Total Views across UGC and brand content.

  • 750K Organic Impressions in 3 weeks.

  • 15K New Followers in 2 months.

  • 25% Sales Growth through UGC-inspired posts.

This campaign positioned Arabica Morocco as a cultural and social hub, leveraging its products as symbols of Moroccan coffee craftsmanship while driving brand loyalty and organic growth through community-driven content.