Nassim El Qochairi, 📍Dubai

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Nassim El Qochairi, 📍Dubai

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Bari and Soch

Branding

Objective: Launch Bari & Soch, founded by Moroccan artist Manal Benchlikha, as a leader in modern Moroccan fashion.

Challenge:

  • Breaking into a saturated fashion market.

  • Balancing Moroccan authenticity with global appeal.

  • Growing brand awareness with minimal ad spend.

Solution:

  • Brand Identity: Created a modern, culturally rich identity aligned with Manal’s vision.

  • Content-Driven Launch: Leveraged Manal’s influence, UGC, and influencer partnerships to drive organic growth.

  • Strategic Rollout: Focused on exclusive previews and high-impact social content.

Results:

  • 500K Organic Impressions in 2 weeks.

  • 25K Followers in 1 month.

  • 80% Engagement Rate on launch posts.

  • 100% Sell-Out in 14 days.

This campaign not only solidified Bari & Soch as a modern Moroccan fashion leader but also demonstrated the power of blending a strong personal brand with strategic marketing.