Nassim El Qochairi, 📍Dubai

Open for Work

Nassim El Qochairi, 📍Dubai

Open menu

Rabat - Don’t Go Far

Campaign

Challenge: Rabat struggled with low domestic tourism due to perceived distance and limited awareness of its offerings.

Strategy: Partnering with Brand Builder Agency for the ONMT, I worked on the Matmchich B3id campaign to position Rabat as an accessible, experience-rich destination. The tagline, Don’t Go Far, tackled key travel barriers and resonated with diverse traveler personas.

Execution:

  • Influencer Activation: Collaborated with influencers like Sofia Charaf, Chroukate, and others to showcase 48-hour experiences through adventure, culture, and gastronomy.

  • User-Generated Content: Boosted reach with #MatmchichB3id, encouraging followers to share their own stories.

  • Digital Ads: Optimized social and search ads to drive traffic to the Visit Rabat landing page.

Results:

  • 1.5M Impressions

  • 30% Increase in web traffic

  • 15K Engagements on influencer content

  • 12% Conversion Rate for bookings

  • UGC Impact: Enhanced visibility with user-driven content

This campaign successfully rebranded Rabat as a must-visit domestic destination.