JOOJ Media
Content Strategy
Objective: Create a bold, Gen Z-focused content framework for JOOJ Media.
Challenge:
Capturing Gen Z’s attention in a crowded digital space.
Maintaining a consistent, standout brand identity.
Solution:
Templates: Built a scalable content system.
Carousels: Produced 20+ engaging, visually dynamic posts.
Tone of Voice: Bold, conversational, and Gen Z-friendly.
Results:
600K Impressions in 1 month.
150K Engagements on carousel content.
30% Follower Growth in 4 weeks.
70% Engagement Rate on key posts.
JOOJ Media quickly became a favorite for Gen Z, combining sharp design with authentic storytelling.
