YA3NI - UNDP's Youth Empowerment Program
Brandbook
Objective: Develop a cohesive brand identity for UNDP's Youth Empowerment Program (YA3NI) to inspire engagement and unify communication across regions.
Challenge:
Fragmented visual identity across diverse cultural contexts.
Balancing UNDP's global standards with local relevance.
Engaging a broad demographic of youth effectively.
Solution:
Brand Identity: Designed a vibrant, modern identity symbolizing growth and inclusion.
Brand Book: Created clear guidelines for logo usage, typography, colors, and imagery.
Collaterals: Developed adaptable social media templates, event branding, and print materials.
Localization: Integrated flexible design components to fit diverse cultural contexts.
Results:
Empowered youth through a visually compelling and inclusive identity that resonated with diverse audiences.
Fostered a sense of belonging and pride among participants, amplifying program engagement.
Strengthened trust and alignment with UNDP’s mission, inspiring deeper partnerships with local communities.
Positioned YA3NI as a flagship initiative for youth empowerment, setting a standard for future UNDP programs.
